I am a consultant dedicated to bridging the gap between bold vision and executable strategy. With a background in high-level marketing and organizational impact, I help leaders navigate complexity to build brands that matter.
My approach merges analytical rigor with creative intuition, ensuring that every strategy is not just theoretically sound, but culturally resonant and operationally viable.
Data-driven brand positioning and go-to-market strategies that cut through the noise and connect with your core audience.
Comprehensive roadmaps for scaling operations, entering new markets, and optimizing internal workflows for efficiency.
Aligning profit with purpose. Developing sustainability initiatives and CSR programs that drive genuine value and community engagement.
In a fragmented geopolitical environment, local sourcing becomes strategic messaging. The chip aisle reflects structural change.
Read Article →In volatile times, familiarity becomes currency. Heritage is not backward-looking if framed as continuity.
Read Article →Traffic versus identity: the BHV–Shein episode reveals the tension between commercial pragmatism and brand integrity.
Read Article →Sustainability communication has entered a new phase. It is no longer primarily reputational. It is judicial.
Read Article →In the automotive industry, “premium” is not a positioning. It is a promise. And in 2025, that promise is under pressure.
Read Article →Insights on organizational transformation, dynamic capabilities, and the weight of history in change management.
Read Article →Three strategic lessons for creative SMEs and retail: why durability is an investment, not a cost.
Read Article →Analyzing value creation vs. organizational constraints in the booming subscription economy.
Read Article →Why a simple name change is actually a profound signal of cultural transformation.
Read Article →Ready to transform your vision into reality? Reach out to discuss how we can collaborate.
Email: julie@melete.fr
Location: Global / Remote